Predict what will happen.
Prescribe what to do.
One platform that blends GenAI + predictive ML + causal inference to forecast outcomes and recommend the next best move for Consumer Goods, Retail & E‑commerce.
Predictive + Prescriptive
Forecasts with clear next moves.

💡 Still not sure about ROI?
We’ll send you a 20-page “Big Four” style strategy doc showing 10 ML models and your projected yearly uplift.
Hype ≠ Outcomes
Chatty GenAI without grounded models creates noise. We anchor narratives in your data with predictive + causal models, then prescribe actions.
Correlation ≠ Cause
Pretty patterns don’t tell you what will change if you act. Our causal engine estimates impact so you can choose the move that pays.
Predictions ≠ Prescriptions
Forecasts are step one. Graphite Note adds the step that matters: do this next—with magnitude, timing, and audience.
What is Decision Intelligence?
See how Graphite Note turns raw data into clear, prescriptive actions and strategies
The Decision Intelligence Stack
Predict
Demand, churn, CLTV, segments, propensity—fast, no‑code AutoML tuned for consumer goods.
Understand Cause
Causal inference & uplift modeling to simulate counterfactuals: “If we drop price by $5, what actually changes?”
Prescribe
Next‑best‑action playbooks with recommended budget, segment, channel, and timing—ready to push to your tools.
Stop guessing. Start causal.
Dashboards tell you what happened. Predictive models tell you what might happen. Causal models tell you what will change because of your action.
- Counterfactual simulations ("what if we change price by 10%?")
- Uplift modeling to target customers who move—not those who would buy anyway
- Policy optimization to maximize revenue, margin, or retention under constraints
Optimize Budget Allocation
See which channels deliver the best return—and reallocate spend to boost performance without increasing total budget.
Channel | Expected ROI |
---|---|
Search | 4.3x |
Social | 2.1x |
Email | 5.2x |
Prescription: Shift +18% from Social → Search & Email; cap Social CPA ≤ €24
Maximize Promotion ROI
Identify who’s persuadable, loyal, or unreachable—then allocate budget where it actually drives sales.
Segment | Expected Uplift |
---|---|
Alpha (loyal) | +0.3% |
Beta (persuadable) | +7.8% |
Gamma (no‑hopers) | −0.4% |
Prescription: Spend 80% of promo budget on Beta; exclude Gamma to avoid waste.
Boost Revenue with Price Optimization
Ssimulate price changes by SKU, predict revenue shifts, and update pricing with confidence.
SKU | Elasticity → Current |
---|---|
Product A | −1.6 → €19 |
Product B | −0.7 → €29 |
Prescription: Set A = €21 (7.3% revenue), B = €28 (projected +2.1% revenue); hold others.
Reduce Manufacturing Defects
From prediction to action: identify key drivers of quality issues and simulate interventions—like adjusting shift schedules or installing sensors.
Shift | Expected Defect Reduction |
---|---|
Day Shift | +0.5% |
Night Shift (w/ QA) | +5.3% |
Night Shift (no QA) | −1.2% |
Prescription: Deploy quality checks on night shift; deprioritize additional checks for day shift.
Grow Market Share
Uncover which acquisition channels attract high-conversion switchers. Reallocate spend to expand in competitor-dominated zones
Acquisition Channel | Expected Share Uplift |
---|---|
Retail Partnerships | +5.2% |
Direct-to-Consumer (DTC) | +2.8% |
Online Marketplaces | −0.6% |
Prescription: Expand retail footprint with exclusive SKUs. Double DTC outreach. Pause spend on marketplaces with low switching intent.
What You Can Do Today
These are just some of the ways Graphite Note drives impact across your business:
Use Case | Predict | Understand | Prescribe |
---|---|---|---|
Market Share Analysis | Category share trends | Competitor impact scenarios | Identify top 3 segments to out-execute competitors |
Manufacturing Defect Detection | Real-time anomaly scores | Root-cause analysis by machine & shift | Trigger line halt & schedule maintenance |
Promotion Optimization | Promo response forecasts | Uplift by segment | Send 10% off to Persuadables only |
Demand Forecasting | Weekly SKU forecasts | Impact of price/promo on volume | Reorder by +17% for SKU 324 before 3 Aug |
Churn Prevention | Customer risk scores | Which customers are persuadable | Target Beta segment with 10% loyalty credit |
CLTV Boost | Projected lifetime value | Which offers increase LTV | Bundle Product A + B to raise AOV by €8 |
RFM / Segmentation | RFM segment discovery | Causal drivers by segment | Shift budget Gamma → Alpha to raise AOV by $8.7 |
Basket Analysis | Item affinity patterns | Lift from bundle promotions | Add “Often Bought With” widget for X + Y |
From data to decision—fast
1. Connect
Upload CSVs, hook up relational databases, or send data via API—no engineering hoops to jump through.
2. Model
Our AutoML engine automatically picks and tunes the best predictive & causal algorithms for your unique dataset.
3. Explain
Get plain-English breakdowns of key drivers, factor importance, and “what-if” scenario analyses.
4. Prescribe
Receive next-best-action recommendations—complete with budget, audience, timing, and expected impact.
5. Activate
Pull predictions and prescriptions back into your tools (email, ads, CRM, ops) via API. Track uplift, retrain models, and iterate—effortlessly.
Tech + Managed Service = Impact
Our in-house Managed Services team handles integration, customization, and hands-on coaching—so your AI initiative delivers real value, not shelf-ware.
Self-serve stays open at $995/mo; our Enterprise plan comes with Managed Services by default to ensure your success.
Plans built for how you buy
Self‑Serve
Essentials - "Growth" plan
$995 / month
• No‑code predictive templates
• Limited connectors & server power
• Core dashboards & explanations
• Email/chat support
Great for teams validating use cases. Causal engine & advanced ML activation available on Enterprise.
ENTERPRISE
Decision Intelligence Suite
Custom
• Full predictive + causal modeling
• Prescriptive playbooks & activation
• Highest‑performance infrastructure & dedicated compute
• custom numbers of Models, Users, Data Rows
• Onboarding & managed services
• Dedicated account & success team
Flexible rollout packages available—we tailor everything to your data, workflows, and objectives.
Capability | Essentials ($995) | Enterprise |
---|---|---|
Predictive models | Included | Included |
Causal inference & uplift | — | Included |
Prescriptive next‑best‑action | Limited | Full
|
Connectors / Users + Models | Limited | All / Custom |
Infrastructure | Basic performance | Dedicated, high‑performance |
Onboarding | Self‑guided | success team + managed services |